Episode 90

Published on:

11th Feb 2022

Episode 90: PAMA Pomegranate Liqueur

Episode 90 features PAMA Pomegranate Liqueur. The leading pomegranate brand of spirit bottled in 750ml at 17% ABV, or 34 proof and it retails for $25.

Enjoy this episode with some PAMA and Champagne.

PAMA's official website: https://www.pamaliqueur.com/

Brief Historical Timeline:

  • 2005 - PAMA is test marketed
  • 2006 - Nationwide US release
  • 2007 - Advertising campaign featuring magazine ads with scent strips helps propel PAMA to 60,000 9-liter equivalent case sales
  • 2020 - Packaging is updated for the brand's 15th anniversary

Key Cocktails:

PAMA works very well as a modifier to existing cocktail recipes. Treat it much like you would Chambord or St-Germain. Cocktail recipes are available widely, and on the PAMA website.


Heaven Hill Brands Listing

Heaven Hill Brands Website Circa 2006 from the Wayback Machine

Launch Press Release

First Ad Campaign Press Release

Wikipedia Article on PAMA

The Spruce Eats Article on PAMA

Spirits Review of PAMA

Beverage Dynamics Growth Brands Circa 2008

Drink Spirits Review of PAMA

The Spirits Business on New Packaging

Alcademics Blog on the History of Grenadine in Cocktails

Contact Information:

Official show website is: www.liquorandliqueurconnoisseur.com

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Twitter: @LLConnoisseur

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About the Podcast

Liquor and Liqueur Connoisseur
Podcast dedicated to drinking, discussing, and discovering the world of distilled spirits.
Liquor and Liqueur Connoisseur is a podcast for anyone that enjoys distilled spirits!

Built on the premise of drinking, discussing, and discovering the world of distilled spirits, each episode features consistent tastings and much more. The featured spirit's backstory is covered, including history of production, marketing, availability, notable events for the spirit, as well as personal stories on enjoyment.

This podcast features new episodes at least weekly, and is the work of host Matt Birchard, who created the podcast as a way to keep a new year's resolution to himself - which was to drink more!

So enjoy each episode whenever you have time, but it's recommended you enjoy a liquor or liqueur during the show!

About your host

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Matthew Birchard

I'm a fan of distilled spirits, and marketer by trade. Native of Portland, Oregon, USA.