Episode 81

Published on:

10th Dec 2021

Episode 81: Jose Cuervo Especial Gold

Episode 81 features Jose Cuervo Especial, also known as Cuervo Gold, which is bottled in 750ml at 40% ABV, or 80 proof, and it retails for about $20.

Enjoy this episode with some Jose Cuervo Especial Gold in a Margarita or other tequila cocktail.

Cuervo's official website: https://cuervo.com/

Brief Historical Timeline:

  • 1758 - Jose Antonio de Cuervo y Valdes was given a land grant by King Fernand VI to plant agave in Mexico
  • 1795 - Jose Maria Guadalupe de Cuervo y Montana receives a license from King Carlos IV to produce tequila commercially, launching the tequila industry
  • 1812 - La RojeƱa, the distillery, is founded
  • 1852 - The first Cuervo tequila makes its way to California
  • 1880 - Cuervo wins a gold medal, and becomes the first tequila to be individually bottled
  • 1900 - The brand "Jose Cuervo" is created
  • 1945 - Jose Cuervo runs ads promoting the Margarita cocktail, featuring Cuervo
  • 1970s - Tequila gains a designation of origin from Mexico, and the Rolling Stones drink a lot of Cuervo in Tequila Sunrise cocktails
  • 1989 - The family sells 49% of the company to a predecessor of Diageo
  • 2017 - Jose Cuervo becomes publicly traded on the Mexican stock market through an IPO of the parent company Becle SA de CV

Key Cocktails:

Try a Margarita, or do a shot, or go back to the disco era and try this:

Tequila Sunrise

1.5 oz. Jose Cuervo Especial Gold

3 oz. Orange Juice

.5 oz. Grenadine

Pour over ice, garnish with a cherry and orange slice.


Wikipedia Article on Jose Cuervo

Vinepair's 13 Things You Should Know About Jose Cuervo

Factory Tour Video on YouTube

Global Sales Figures

2011 Bottle Update

2018 Bottle Update

Contact Information:

Official show website is: www.liquorandliqueurconnoisseur.com

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Twitter: @LLConnoisseur

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About the Podcast

Liquor and Liqueur Connoisseur
Podcast dedicated to drinking, discussing, and discovering the world of distilled spirits.
Liquor and Liqueur Connoisseur is a podcast for anyone that enjoys distilled spirits!

Built on the premise of drinking, discussing, and discovering the world of distilled spirits, each episode features consistent tastings and much more. The featured spirit's backstory is covered, including history of production, marketing, availability, notable events for the spirit, as well as personal stories on enjoyment.

This podcast features new episodes at least weekly, and is the work of host Matt Birchard, who created the podcast as a way to keep a new year's resolution to himself - which was to drink more!

So enjoy each episode whenever you have time, but it's recommended you enjoy a liquor or liqueur during the show!

About your host

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Matthew Birchard

I'm a fan of distilled spirits, and marketer by trade. Native of Portland, Oregon, USA.