Episode 80

Published on:

3rd Dec 2021

Episode 80: Fireball Cinnamon Whisky

Episode 80 features Fireball Cinnamon Whisky, which was on the market for decades before being spun off as a standalone brand and rocketing to popularity. Bottled in 750ml at 33% ABV, or 66 proof, it retails for about $15.

Enjoy this episode with a shot of Fireball - if you dare!

Fireball's official website: https://www.fireballwhisky.com/

Brief Historical Timeline:

  • 1984 - Fireball is launched under the Dr. McGillicuddy's brand
  • 1989 - Sazerac buys 7 brands from Seagrams, including Dr. McGillicuddy's
  • 2007 - Fireball is rebranded as a standalone product and introduced to the USA
  • 2010 - A social media campaign and brand ambassador heavily promote Fireball
  • 2011 - Sales are only $1.9 Million US Dollars
  • 2013 - Sales hit $61 Million US Dollars
  • 2020 - About 6.3 million 9-liter equivalent cases are sold

Key Cocktails:

Fireball is for shooting.


Bloomberg BusinessWeek History of Fireball Article (behind a pay wall)

Dr. McGillicuddy's Fireball Cinnamon Whisky Bottle

Wikipedia Article on Fireball

Huffpost Article on Fireball

Thrillist Article on Fireball

TTB Regulations on Caramel Color

Spice Kitchen and Bar Article

2020 Sales Figures

Contact Information:

Official show website is: www.liquorandliqueurconnoisseur.com

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About the Podcast

Liquor and Liqueur Connoisseur
Podcast dedicated to drinking, discussing, and discovering the world of distilled spirits.
Liquor and Liqueur Connoisseur is a podcast for anyone that enjoys distilled spirits!

Built on the premise of drinking, discussing, and discovering the world of distilled spirits, each episode features consistent tastings and much more. The featured spirit's backstory is covered, including history of production, marketing, availability, notable events for the spirit, as well as personal stories on enjoyment.

This podcast features new episodes at least weekly, and is the work of host Matt Birchard, who created the podcast as a way to keep a new year's resolution to himself - which was to drink more!

So enjoy each episode whenever you have time, but it's recommended you enjoy a liquor or liqueur during the show!

About your host

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Matthew Birchard

I'm a fan of distilled spirits, and marketer by trade. Native of Portland, Oregon, USA.