Episode 80: Fireball Cinnamon Whisky
Episode 80 features Fireball Cinnamon Whisky, which was on the market for decades before being spun off as a standalone brand and rocketing to popularity. Bottled in 750ml at 33% ABV, or 66 proof, it retails for about $15.
Enjoy this episode with a shot of Fireball - if you dare!
Fireball's official website: https://www.fireballwhisky.com/
Brief Historical Timeline:
- 1984 - Fireball is launched under the Dr. McGillicuddy's brand
- 1989 - Sazerac buys 7 brands from Seagrams, including Dr. McGillicuddy's
- 2007 - Fireball is rebranded as a standalone product and introduced to the USA
- 2010 - A social media campaign and brand ambassador heavily promote Fireball
- 2011 - Sales are only $1.9 Million US Dollars
- 2013 - Sales hit $61 Million US Dollars
- 2020 - About 6.3 million 9-liter equivalent cases are sold
Key Cocktails:
Fireball is for shooting.
References:
Bloomberg BusinessWeek History of Fireball Article (behind a pay wall)
Dr. McGillicuddy's Fireball Cinnamon Whisky Bottle
TTB Regulations on Caramel Color
Contact Information:
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