Episode 79

Published on:

26th Nov 2021

Episode 79: Black Velvet

Episode 79 features Black Velvet Canadian Whisky, the second best selling blended Canadian whisky on the market, and a tremendous value. Bottled in 750ml at 40% ABV, or 80 proof, it retails for about $10.

Enjoy this episode with a whisky cocktail of your choice, made with Black Velvet.

Black Velvet's official website: https://www.blackvelvetwhisky.com/

Brief Historical Timeline:

  • 1946 - The whisky for the first bottling was distilled
  • 1951 - The brand was launched, as a range of Velvet named whisky, Black Velvet was the only one to survive in the marketplace
  • 1969 - The first Black Velvet Lady is introduced, a spokesmodel campaign that endured into the 1990s
  • 1973 - Production moves to a purpose built distillery in Alberta, Canada
  • 1991 - Automation is added to the distillery, vastly reducing employee count and increasing efficiency
  • 2014 - Sales hit a high of 2.05 million 9-liter equivalent cases
  • 2019 - Heave Hill Brands acquires Black Velvet

Key Cocktails:

Black Velvet works well in cocktails. Enjoy it in anything calling for a blended Canadian whisky.


Business Insider on Why It's Called Black Friday

History.com Article on the Black Friday Gold Scandal

Heaven Hill Brands Press Release on Black Velvet Acquisition

The Spirits Business Coverage of Heaven Hill Brans Acquisition

Wikipedia Article on Black Velvet

Vintage Black Velvet Ads

Black Velvet Sales Volumes

Distillery Tour on YouTube

Contact Information:

Official show website is: www.liquorandliqueurconnoisseur.com

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About the Podcast

Liquor and Liqueur Connoisseur
Podcast dedicated to drinking, discussing, and discovering the world of distilled spirits.
Liquor and Liqueur Connoisseur is a podcast for anyone that enjoys distilled spirits!

Built on the premise of drinking, discussing, and discovering the world of distilled spirits, each episode features consistent tastings and much more. The featured spirit's backstory is covered, including history of production, marketing, availability, notable events for the spirit, as well as personal stories on enjoyment.

This podcast features new episodes at least weekly, and is the work of host Matt Birchard, who created the podcast as a way to keep a new year's resolution to himself - which was to drink more!

So enjoy each episode whenever you have time, but it's recommended you enjoy a liquor or liqueur during the show!

About your host

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Matthew Birchard

I'm a fan of distilled spirits, and marketer by trade. Native of Portland, Oregon, USA.