Episode 71

Published on:

24th Sep 2021

Episode 71: Jägermeister

Episode 71 features Jägermeister, a herbal liqueur originally developed by a hunter for hunters, that became a global sensation when the college crowd in the US discovered chilled shots and clever marketing was applied. Bottled in 750ml at 35% ABV, or 70 proof, it retails for $26.

Enjoy this episode with a shot of Jägermeister, and I dare you to try it neat!

Jägermeister's official website: https://www.jagermeister.com/en-US

Brief Historical Timeline:

  • 1878 - Wilhelm Mast founds a vinegar business
  • 1934 - Jägermeister recipe is perfected by Curt Mast
  • 1972 - Sidney Frank begins importing Jägermeister to the USA
  • Early 1980s - A Baton Rouge Louisiana newspaper said that Jägermeister, to the drinker, is instant Valium.
  • 1980s - The Jägerettes, attractive women promoting the drink, are introduced
  • 1993 - The Tap Machine is launched
  • 2015 - Mast Jägermeister buys Sidney Frank Importing
  • 2019 - US sales are 1.49 million 9-liter cases, and about 7 million cases are sold worldwide

Key Cocktails:

Jägermeister is consumed as a chilled shot. To really get into a party mood, try a Jäger Bomb.

  • 1 oz. Jägermeister
  • 3 - 4 oz. Red Bull energy drink

Drop a shot glass filled with the Jägermeister into a glass filled with the Red Bull. Drink as it fizzes.


Wikipedia Article on Jägermeister

Inc. Magazine Interview with Sidney Frank

New York Times Article on Sidney Frank

Press Release on the Tap Machine

Press Release on Sidney Frank Importing Acquisition

Sales Figures from Statista

Contact Information:

Official show website is: www.liquorandliqueurconnoisseur.com

Join my mailing list: http://eepurl.com/hfyhHf

Facebook: https://www.facebook.com/liquorandliqueurconnoisseur

Instagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/

Twitter: @LLConnoisseur

Show artwork for Liquor and Liqueur Connoisseur

About the Podcast

Liquor and Liqueur Connoisseur
Podcast dedicated to drinking, discussing, and discovering the world of distilled spirits.
Liquor and Liqueur Connoisseur is a podcast for anyone that enjoys distilled spirits!

Built on the premise of drinking, discussing, and discovering the world of distilled spirits, each episode features consistent tastings and much more. The featured spirit's backstory is covered, including history of production, marketing, availability, notable events for the spirit, as well as personal stories on enjoyment.

This podcast features new episodes at least weekly, and is the work of host Matt Birchard, who created the podcast as a way to keep a new year's resolution to himself - which was to drink more!

So enjoy each episode whenever you have time, but it's recommended you enjoy a liquor or liqueur during the show!

About your host

Profile picture for Matthew Birchard

Matthew Birchard

I'm a fan of distilled spirits, and marketer by trade. Native of Portland, Oregon, USA.