Episode 67

Published on:

27th Aug 2021

Episode 67: Absolut Vodka

Episode 67 features Absolut Vodka, the brand that clever print ads made, from the Swedish state-controlled liquor monopoly. Bottled in 750ml at 40% ABV, or 80 proof, it retails for $20.

Enjoy this episode with some Absolut however you like it.

Absolut's official website: https://www.absolut.com/us/

Brief Historical Timeline:

  • 1879 -L.O. Smith begins selling Absolut Rent Bränvin
  • 1917 - Swedish government entity, Vin & Sprit is formed
  • 1979 - Absolut Vodka, the brand for export, is created
  • 1979 - Absolut Vodka is first sold in the United States by Carillion Importers
  • 1980 - The first ad, entitled "Absolut Perfection" runs
  • 1984 - Sales surpass 440,000 cases
  • 1985 - Artist Andy Warhol is commissioned to paint his rendition of the Absolut bottle, creating "Absolut Warhol"
  • 1989 - Absolut becomes the largest imported spirit by volume in the USA
  • 1994 - Vin & Sprit replaces Carillion Importers with Seagrams in the USA
  • 2008 - French spirits conglomerate Pernod-Ricard buys V&S from the Swedish government for $8.3 Billion US Dollars

Key Cocktails:

Absolut is unflavored vodka, it literally mixes with anything!


Wikipedia Article on Absolut

Wikipedia Article on V&S Group

Wikipedia Article on Lars Olsson Smith


Book: Vodka - How a Colorless, Odorless, Flavorless Spirit Conquered America by Victorino Matus

Contact Information:

Official show website is: www.liquorandliqueurconnoisseur.com

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About the Podcast

Liquor and Liqueur Connoisseur
Podcast dedicated to drinking, discussing, and discovering the world of distilled spirits.
Liquor and Liqueur Connoisseur is a podcast for anyone that enjoys distilled spirits!

Built on the premise of drinking, discussing, and discovering the world of distilled spirits, each episode features consistent tastings and much more. The featured spirit's backstory is covered, including history of production, marketing, availability, notable events for the spirit, as well as personal stories on enjoyment.

This podcast features new episodes at least weekly, and is the work of host Matt Birchard, who created the podcast as a way to keep a new year's resolution to himself - which was to drink more!

So enjoy each episode whenever you have time, but it's recommended you enjoy a liquor or liqueur during the show!

About your host

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Matthew Birchard

I'm a fan of distilled spirits, and marketer by trade. Native of Portland, Oregon, USA.