Episode 48

Published on:

26th Mar 2021

Episode 48: Malibu

Episode 48 features Malibu Rum based coconut flavored liqueur. The bottle is 750mL at 21% ABV, or 42 proof and presented in its trademark white color with pair of palm trees against a setting sun.

Enjoy this episode with some Malibu in your favorite tropical cocktail!

Malibu's official website: https://www.maliburumdrinks.com/

Brief Historical Timeline:

  • 1978 - A Caribbean style rum based coconut flavored liqueur named Coco Rico is launched in South Africa by Gilbey's
  • 1979 - Coco Rico is renamed Malibu, and it's promoted in the UK and beyond
  • 2002 - Diageo, then owner of Malibu, sells it to Allied Domecq after acquiring Captian Morgan following the sell off of Seagrams
  • 2005 - Pernod Ricard buys Allied Domecq, getting Malibu in the process
  • 2019 - Malibu sells 3.8 million 9 liter equivalent cases worldwide

Key Cocktails:

Malibu provides a great coconut flavor to many tropical cocktails, here's one it's heavily associated with:

Malibu Pina Colada:

  • 1 part Malibu
  • 1.5 parts Pineapple Juice
  • 0.5 part Coconut Cream

Combine ingredients with ice in a shaker. Shake well, pour and enjoy!


Much of the content for this episode came from the interview given by James Espey, listed below.

James Espey Interview on Malibu's Origin

Coco Rico Bottle Photo

New York Times Obituary on Tom Jago

Scotchwhisky.com Article on Gilbey

Pernod Ricard Page on Malibu

Wikipedia Article on Malibu

Contact Information:

Official show website is: www.liquorandliqueurconnoisseur.com

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Twitter: @LLConnoisseur

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About the Podcast

Liquor and Liqueur Connoisseur
Podcast dedicated to drinking, discussing, and discovering the world of distilled spirits.
Liquor and Liqueur Connoisseur is a podcast for anyone that enjoys distilled spirits!

Built on the premise of drinking, discussing, and discovering the world of distilled spirits, each episode features consistent tastings and much more. The featured spirit's backstory is covered, including history of production, marketing, availability, notable events for the spirit, as well as personal stories on enjoyment.

This podcast features new episodes at least weekly, and is the work of host Matt Birchard, who created the podcast as a way to keep a new year's resolution to himself - which was to drink more!

So enjoy each episode whenever you have time, but it's recommended you enjoy a liquor or liqueur during the show!

About your host

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Matthew Birchard

I'm a fan of distilled spirits, and marketer by trade. Native of Portland, Oregon, USA.