Episode 49

Published on:

2nd Apr 2021

Episode 49: Crown Royal

Episode 49 features Crown Royal Deluxe Blended Canadian Whiskey. The bottle is 750mL at 40% ABV, or 80 proof and comes in the iconic purple bag within a beautiful purple box.

Enjoy this episode with some Crown Royal any way you like it!

Crown Royal's official website: https://www.crownroyal.com/

Brief Historical Timeline:

  • 1857 - Seagrams is founded
  • 1939 - Crown Royal is launched to celebrate the royal visit to Canada from King George VI and Queen Elizabeth
  • 1964 - Crown Royal is first sold in the United States of America
  • 2000 - Seagrams implodes and Diageo acquires the Crown Royal brand
  • 2019 - Crown Royal sells 7.8 million 9-liter equivalent cases worldwide, 6.8 million of which are sold in the United States of America

Key Cocktails:

Just drink Crown Royal however you like!

No pomp or circumstance required, regardless of the royal origins.


Wikipedia Article on Crown Royal

Wikipedia Article on St. Edward's Crown

Diageo Corporate page on Crown Royal

Statista.com Global Sales Volume

Wikipedia Article on Ermine

Vinepair.com Listing on Crown Royal

Contact Information:

Official show website is: www.liquorandliqueurconnoisseur.com

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Twitter: @LLConnoisseur

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About the Podcast

Liquor and Liqueur Connoisseur
Podcast dedicated to drinking, discussing, and discovering the world of distilled spirits.
Liquor and Liqueur Connoisseur is a podcast for anyone that enjoys distilled spirits!

Built on the premise of drinking, discussing, and discovering the world of distilled spirits, each episode features consistent tastings and much more. The featured spirit's backstory is covered, including history of production, marketing, availability, notable events for the spirit, as well as personal stories on enjoyment.

This podcast features new episodes at least weekly, and is the work of host Matt Birchard, who created the podcast as a way to keep a new year's resolution to himself - which was to drink more!

So enjoy each episode whenever you have time, but it's recommended you enjoy a liquor or liqueur during the show!

About your host

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Matthew Birchard

I'm a fan of distilled spirits, and marketer by trade. Native of Portland, Oregon, USA.