Episode 46

Published on:

5th Mar 2021

Episode 46: Underberg

Episode 46 features Underberg herbal bitters, intended as an after dinner digestive aid. The bottle is 20mL at 44% ABV, or 88 proof and individually wrapped in paper with the label on the outside of this paper.

Enjoy this episode with an Underberg neat from a glass!

Underberg's official website: https://www.underberg.com/

Brief Historical Timeline:

  • 1846 - Underberg founded by Hubert Underberg - on his wedding day!
  • 1851 - Filed for legal protection of the bottle
  • 1867 - The Underberg glass was designed and released
  • 1939-49 - Production ceases for a decade due to lack of raw materials
  • 1949 - Emil Underberg, grandson of the founder, relaunches Underberg in only the 20ml paper wrapped bottles
  • 1970s - Underberg introduces their jingle, "Komm doch mit auf den Underberg" set to the tune of the Colonel Bogey March
  • 2002 - The "Tops & More" loyalty program is launched
  • 2011 - One cap is returned every three seconds as part of the "Tops & More" loyalty program

Key Cocktails:

Underberg is meant to be consumed neat from a glass, all in one swallow. But, it can be used as a flavoring, so here's a cocktail:


  • 1 oz. Tequila reposado
  • 1 bottle of Underberg
  • 1 oz. Orgeat Syrup
  • 0.75 oz. Lemon Juice

Blend with ice until smooth, serve in a coupe glass and stick the Underberg bottle in as a garnish, the clean neck inserted into the drink.


Much of the content for this episode came from Underberg's website, more than usual.

Smallflower.com history of Underberg

Marketing Intelligence Review Interview with Dr. Hubertine Underberg-Ruder (PDF)

Wikipedia Article on Underberg

Wikipedia Article on the "Colonel Bogey March"

Cocktail recipe, the Ice-Berg

Contact Information:

Official show website is: www.liquorandliqueurconnoisseur.com

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Twitter: @LLConnoisseur

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About the Podcast

Liquor and Liqueur Connoisseur
Podcast dedicated to drinking, discussing, and discovering the world of distilled spirits.
Liquor and Liqueur Connoisseur is a podcast for anyone that enjoys distilled spirits!

Built on the premise of drinking, discussing, and discovering the world of distilled spirits, each episode features consistent tastings and much more. The featured spirit's backstory is covered, including history of production, marketing, availability, notable events for the spirit, as well as personal stories on enjoyment.

This podcast features new episodes at least weekly, and is the work of host Matt Birchard, who created the podcast as a way to keep a new year's resolution to himself - which was to drink more!

So enjoy each episode whenever you have time, but it's recommended you enjoy a liquor or liqueur during the show!

About your host

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Matthew Birchard

I'm a fan of distilled spirits, and marketer by trade. Native of Portland, Oregon, USA.