Episode 11

Published on:

19th Jun 2020

Episode 11: Zwack Unicum

Episode 11 is dedicated to Zwack Unicum, the national drink of Hungary. It's a bittersweet herb liqueur bottled at 40% alcohol by volume, 80 proof.

Enjoy this episode with some Zwack neat!

Zwack's official website: https://zwackunicum.hu/en/

Brief Historical Timeline:

  • 1790 - Unicum invented by Dr. Zwack
  • 1840 - Zwack Company founded to commercialize Unicum
  • 1883 - Hungarian trademark for Unicum issued
  • 1890s - The Zwack distillery produces more than 200 products
  • 1892 - New distillery completed on the banks of the Danube
  • 1895 - "Sole Purveyors to the Imperial and Royal Court of Emperor Franz Josef" designation
  • 1899 - Begin using the Red Cross on bottles
  • 1930s - Company run by brothers Bela and Jonas Zwack
  • 1940s - WWII destroys the distillery
  • 1945-48 - Distillery rebuilt
  • 1948 - Communist regime confiscates the distillery and business
  • 1958 - Janos wins an injunction agains the US importer
  • 1970s - Peter Zwack, son of Bela, oversees Unicum production in Italy
  • 1988 - Peter partners with the state-run Zwack distillery in Hungary
  • 1992 - Peter and partners buy out the state at the fall of communism
  • 1993 - Zwack Unicum Company listed on the Budapest Stock Exchange
  • 2004 - Unicum Next introduced

Key Cocktail:

Zwack isn't very suitable for mixing.

You simply drink it neat. Or chilled, many in Hungary keep a bottle in the freezer.


Hungarian Unicum website: https://unicum.hu/

Taste of Hungary Article

CNN article on Hungary's National Drink

Wikipedia article on Zwack

Bon Appetit article on Zwack Unicum

Contact Information:

Official show website is: www.liquorandliqueurconnoisseur.com

Facebook: https://www.facebook.com/liquorandliqueurconnoisseur

Instagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/

Twitter: @LLConnoisseur

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About the Podcast

Liquor and Liqueur Connoisseur
Podcast dedicated to drinking, discussing, and discovering the world of distilled spirits.
Liquor and Liqueur Connoisseur is a podcast for anyone that enjoys distilled spirits!

Built on the premise of drinking, discussing, and discovering the world of distilled spirits, each episode features consistent tastings and much more. The featured spirit's backstory is covered, including history of production, marketing, availability, notable events for the spirit, as well as personal stories on enjoyment.

This podcast features new episodes at least weekly, and is the work of host Matt Birchard, who created the podcast as a way to keep a new year's resolution to himself - which was to drink more!

So enjoy each episode whenever you have time, but it's recommended you enjoy a liquor or liqueur during the show!

About your host

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Matthew Birchard

I'm a fan of distilled spirits, and marketer by trade. Native of Portland, Oregon, USA.