Episode 101

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Published on:

13th May 2022

Episode 101: Old Elk Whiskey

Episode 101 features Old Elk Distillery. Five different bottlings are noted, with a tasting from the Blended Straight Bourbon Whiskey that is bottled in 750ml at 44% ABV, or 88 proof and it retails for $45.

Enjoy this episode with a neat pour of any Old Elk product!

The official website for Old Elk: https://www.oldelk.com/

Brief Historical Timeline:

  • 1880 - Brand is originally created
  • 1888 - Old Elk Trademark is registered by Stoll, Vanatta & Co
  • Prohibition Years - Old Elk is produced by Stitzel Distillery as a "medicinal spirit"
  • Post Prohibition - Stitzel-Weller Distillery continues production of Old Elk, without the "medicinal" moniker
  • 1972 - Brand is sold to Norton-Simon who abandons it
  • 2013 - Entrepreneur Curt Richardson resurrects the Old Elk brand, acquiring the trademark
  • 2013 - Greg Metze creates a custom mash bill for Old Elk's signature bourbon
  • 2017 - Old Elk launches in Colorado and California
  • 2021 - Annual sales of about $16 million

Key Cocktails:

Old Elk is perfect neat, right out of the bottle. You can mix it or chill it if you like.

References:

Most of the content for this episode came from an interview and tasting conducted with Greg Metze, Master Distiller for Old Elk.

MGP Ingredients

Early Brand History from Bourbon Veach

Article on Greg Metze from Gear Patrol

Bourbon Lens Overview of Old Elk Distillery

Contact Information:

Official show website is: www.liquorandliqueurconnoisseur.com

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Twitter: @LLConnoisseur

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About the Podcast

Liquor and Liqueur Connoisseur
Podcast dedicated to drinking, discussing, and discovering the world of distilled spirits.
Liquor and Liqueur Connoisseur is a podcast for anyone that enjoys distilled spirits!

Built on the premise of drinking, discussing, and discovering the world of distilled spirits, each episode features consistent tastings and much more. The featured spirit's backstory is covered, including history of production, marketing, availability, notable events for the spirit, as well as personal stories on enjoyment.

This podcast features new episodes at least weekly, and is the work of host Matt Birchard, who created the podcast as a way to keep a new year's resolution to himself - which was to drink more!

So enjoy each episode whenever you have time, but it's recommended you enjoy a liquor or liqueur during the show!

About your host

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Matthew Birchard

I'm a fan of distilled spirits, and marketer by trade. Native of Portland, Oregon, USA.