Episode 102

Published on:

5th Jun 2022

Episode 102: Patrón Tequila

Episode 102 features Patrón Silver Tequila. Boxed and bottled in a handmade glass bottle that's 750ml at 40% ABV, or 80 proof and it retails for $50.

Enjoy this episode with a neat pour of Patrón Tequila!

The official website for Patrón: https://www.patrontequila.com/

Brief Historical Timeline:

  • 1989 - John Paul Dejoria and Martin Crowley wonder what the aristocrats in Mexico drink, Martin Crowley finds it at Casa Sieta Leguas
  • 1989 - John Paul Dejoria and Martin Crowley form the Patron Spirits Company, securing 100% of production from a distillery in Mexico, as well as the services of Francisco Alcaraz, who would become Master Distiller
  • 1991 - Patrón hold a blind tasting event at Spago in West Hollywood with a celebrity guest list
  • 2000 - Ed Brown is hired as CEO
  • 2002 - Patrón begins setting up their own production facility, what would become Hacienda Patrón
  • 2003 - Founder Martin Crowley dies, kicking off a 5 year legal battle for control of the brand
  • 2006 - Patrón reaches 1 million 9-liter equivalent case sales
  • 2008 - John Paul Dejoria acquires 70% of Patrón with Bacardi owning 30%
  • 2012 - Patrón reachs 2 million 9-liter equivalent case sales
  • 2018 - Bacardi buys John Paul Dejoria out of his stake in Patrón for $5.1 Billion USD
  • 2020 - Case sales are 3.1 million

Key Cocktails:

Please try Patrón neat, then mix as you like in your favorite cocktails that call for tequila.


The Patrón Way by Ilana Edelstein, published in 2013 with a forward by John Paul Dejoria

John Paul Dejoria interview on YouTube

Ilana Edelstein interview on YouTube

Mercury News article from 2017 on the founders of Patrón

Wikipedia Article on Patrón

Wikipedia Article on John Paul Dejoria

Statista Global Sales Information

Forbes article "The Truth Behind Patrón's Tequila Empire (may require subscription)

Bacardi Press Release on Purchase of Patrón

Business Insider Video on How Patrón is Made

Patrón YouTube Video on "60 Hands"

Contact Information:

Official show website is: www.liquorandliqueurconnoisseur.com

Join my mailing list: http://eepurl.com/hfyhHf

Facebook: https://www.facebook.com/liquorandliqueurconnoisseur

Instagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/

Twitter: @LLConnoisseur

Show artwork for Liquor and Liqueur Connoisseur

About the Podcast

Liquor and Liqueur Connoisseur
Podcast dedicated to drinking, discussing, and discovering the world of distilled spirits.
Liquor and Liqueur Connoisseur is a podcast for anyone that enjoys distilled spirits!

Built on the premise of drinking, discussing, and discovering the world of distilled spirits, each episode features consistent tastings and much more. The featured spirit's backstory is covered, including history of production, marketing, availability, notable events for the spirit, as well as personal stories on enjoyment.

This podcast features new episodes at least weekly, and is the work of host Matt Birchard, who created the podcast as a way to keep a new year's resolution to himself - which was to drink more!

So enjoy each episode whenever you have time, but it's recommended you enjoy a liquor or liqueur during the show!

About your host

Profile picture for Matthew Birchard

Matthew Birchard

I'm a fan of distilled spirits, and marketer by trade. Native of Portland, Oregon, USA.