Episode 77

Published on:

5th Nov 2021

Episode 77: Licor 43

Episode 77 features Licor 43, Cuarenta Y Tres, a Spanish liqueur. (Why this wasn't episode 43, I don't know, I missed it!) Bottled in 750ml at 31% ABV, or 62 proof, it retails for about $25.

Enjoy this episode with Licor 43 neat, or with espresso.

Licor 43's official website: https://www.licor43.com/

Brief Historical Timeline:

  • 209 BC - The Roman's conquer a part of southern Spain and encounter "Liqvor Mirabilis" that Licor 43 is said to be based on
  • 1946 - The Zamora family begin bottling Licor 43 themselves
  • 1950s & 60s - Advertising is used to cement the brands position in the Spanish market
  • 1970s - Exports to other parts of Europe and the Americas begin
  • 1980s - The brand builds a sailing ship to sail around the Cape of Good Hope and Cape Horn
  • 2011 - Licor 43 is recognized as the fastest growing premium liqueur in its category
  • 2010s - Investments are made to double production capacity
  • 2015 - New bottle is designed
  • 2016 - Brand extension comes
  • 2020 - Ready-to-Drink (RTD) products featuring Licor 43 are introduced

Key Cocktails:

Licor 43 has many key cocktails and their own glasses - visit their website for more.

The Carajillo is so popular, it's sold as an RTD bottle. But you can easily make your own, here's how:

  • 1 Part Licor 43
  • 1 Shot of Espresso
  • Ice

Pour the Licor 43 over ice, top with the hot shot of Espresso. Enjoy!


Zamora Company Website

Liquor.com Review

The Spruce Eats Article on Licor 43

Difford's Guide Listing

YouTube - Licor 43's Journey

YouTube - Experiencia 43

Press Mention Showing Historic Bottles

Golden Visas In Spain - Travel Listing on Licor 43

The Spirits Business Article on New Packaging & Growth

Contact Information:

Official show website is: www.liquorandliqueurconnoisseur.com

Join my mailing list: http://eepurl.com/hfyhHf

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Twitter: @LLConnoisseur

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About the Podcast

Liquor and Liqueur Connoisseur
Podcast dedicated to drinking, discussing, and discovering the world of distilled spirits.
Liquor and Liqueur Connoisseur is a podcast for anyone that enjoys distilled spirits!

Built on the premise of drinking, discussing, and discovering the world of distilled spirits, each episode features consistent tastings and much more. The featured spirit's backstory is covered, including history of production, marketing, availability, notable events for the spirit, as well as personal stories on enjoyment.

This podcast features new episodes at least weekly, and is the work of host Matt Birchard, who created the podcast as a way to keep a new year's resolution to himself - which was to drink more!

So enjoy each episode whenever you have time, but it's recommended you enjoy a liquor or liqueur during the show!

About your host

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Matthew Birchard

I'm a fan of distilled spirits, and marketer by trade. Native of Portland, Oregon, USA.