Episode 65

Published on:

13th Aug 2021

Episode 65: Cointreau

Episode 65 features Cointreau, the original* Triple Sec clear orange liqueur (*There's some debate as to who invented Triple Sec). Bottled in 375ml at 40% ABV, or 80 proof, it retails for $23.

Enjoy this episode with some Cointreau on the rocks, or mix it up in a Margarita.

Cointreau's official website: https://www.cointreau.com/us/en/

Brief Historical Timeline:

  • 1849 - The distillery is founded by brothers Edouard-Jean and Adolphe Cointreau
  • 1875 - Edouard Cointreau, son of founder Edouard-Jean, takes over the company with his wife
  • 1875 - Most commonly mentioned year Cointreau Triple Sec was invented/launched
  • 1878 - Won an award at the World's Fair in Paris
  • 1885 - The iconic bottle is trademarked along with the name and recipe
  • 1889 - Another award is won at another World's Fair in Paris
  • 1899 - The first film product advertisement is produced by the Lumiere brothers for Cointreau and introduces the brand's mascot Perrot
  • 1903 - An advertising car featuring a large version of the Cointreau bottle in unveiled
  • 1923 - Cointreau inventor, Edouard Cointreau dies, his sons Louis and Andre take over
  • 1972 - A new distillery is opened
  • 1989 - Cointreau merges with Rémy Martin to form Rémy Cointreau
  • 2011 - Sixth generation family member, Alfred Cointreau, is named Brand Ambassador and Heritage Manager

Key Cocktails:

Cointreau was first mentioned in a cocktail book in 1913, and has been a key ingredient ever since.

Try Cointreau in a Margarita, Sidecar, Cosmopolitan - or any cocktail that calls for triple sec.


YouTube Video - The History of Cointreau

YouTube Video - Cointreau in Cocktails

The Spirits Business Article on Cointreau

Alcademics Blog Post on Cointreau Distillery

Alcademics Blog Post on Production Detail

Wikipedia Article on Triple Sec

Contact Information:

Official show website is: www.liquorandliqueurconnoisseur.com

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About the Podcast

Liquor and Liqueur Connoisseur
Podcast dedicated to drinking, discussing, and discovering the world of distilled spirits.
Liquor and Liqueur Connoisseur is a podcast for anyone that enjoys distilled spirits!

Built on the premise of drinking, discussing, and discovering the world of distilled spirits, each episode features consistent tastings and much more. The featured spirit's backstory is covered, including history of production, marketing, availability, notable events for the spirit, as well as personal stories on enjoyment.

This podcast features new episodes at least weekly, and is the work of host Matt Birchard, who created the podcast as a way to keep a new year's resolution to himself - which was to drink more!

So enjoy each episode whenever you have time, but it's recommended you enjoy a liquor or liqueur during the show!

About your host

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Matthew Birchard

I'm a fan of distilled spirits, and marketer by trade. Native of Portland, Oregon, USA.