Episode 60

Published on:

9th Jul 2021

Episode 60: Cocalero

Episode 60 features Cocalero Clasico, the sacred spirit of the Andes - a coca leaf flavored liqueur. The bottle for the tasting is 750mL at 29% ABV, or 58 proof and sells for about $25 - $30.

Enjoy this episode with a pour of Cocalero - try a CocaBomb shot, or just mix it with some tonic.

Cocalero's official website: https://cocalero.com/

Brief Historical Timeline:

  • 1863 - Coca Wine invented by Angelo Mariani in Paris, and sold as Vin Mariani
  • 1886 - Dr. John Pemberton, inventor of Coca-Cola creates his own version of coca wine, but must remove the alcohol due to the local temperance movement, creating the Coca-Cola soft drink recipe
  • 2004 - John Ralph gets into the spirits importation business in Ireland
  • 2008 - John Ralph branches out to China
  • 2010 - Irish importation and distribution business is sold and John moves to China full time
  • 2013 - Cocalero is launched in Asia
  • 2014 - Cocalero takes off in Japan
  • 2019 - Sales surpass 1 million bottles per year, and they launch in the US market. COVID-19 global pandemic also starts
  • 2021 - Growth ahead with upcoming launches in Russia and India

Key Cocktails:

Cocalero is consumed on premises primarily, and often served as a CocaBomb:

Layer Cocalero over your favor mixer or energy drink in the signature CocaBomb glass (a modified quaffer, double bubble shot glass).


My thanks to Cocalero inventor, as well as founder and CEO of Intrepid Spirits, John Ralph, for speaking with me for this episode, and for providing the bottle for the tasting.

Wikipedia Article on Pemberton's French Wine Coca

Wikipedia Article on Cocalero (the coca leaf farmer)

DrinkHacker Review of Cocalero

Contact Information:

Official show website is: www.liquorandliqueurconnoisseur.com

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About the Podcast

Liquor and Liqueur Connoisseur
Podcast dedicated to drinking, discussing, and discovering the world of distilled spirits.
Liquor and Liqueur Connoisseur is a podcast for anyone that enjoys distilled spirits!

Built on the premise of drinking, discussing, and discovering the world of distilled spirits, each episode features consistent tastings and much more. The featured spirit's backstory is covered, including history of production, marketing, availability, notable events for the spirit, as well as personal stories on enjoyment.

This podcast features new episodes at least weekly, and is the work of host Matt Birchard, who created the podcast as a way to keep a new year's resolution to himself - which was to drink more!

So enjoy each episode whenever you have time, but it's recommended you enjoy a liquor or liqueur during the show!

About your host

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Matthew Birchard

I'm a fan of distilled spirits, and marketer by trade. Native of Portland, Oregon, USA.