Episode 58

Published on:

25th Jun 2021

Episode 58: Suze

Episode 58 features Suze, a gentian based aperitif from France. The bottle for the tasting is 750mL at 20% ABV, or 40 proof and sells for about $29.

Enjoy this episode with a Suze & Tonic, or try a White Negroni.

Suze's official website: https://www.suze.com/

Brief Historical Timeline:

  • 1885 - Fernand Moureaux inherits his family distillery and sets out to save it, possibly buying the formula for Suze from Hans Keppeler, an herbalist from the village of Sonvilier in Switzerland
  • 1889 - Suze is launched (but maybe it's first sold as Picotin)
  • 1896 - Henri Porte, partner of Fernand Moureaux, designs the famous Suze bottle
  • 1912 - Pablo Picasso creates the collage named Glass and Bottle of Suze
  • 1933 - Suze sponsors the Tour de France
  • 1945 - The formula is changed, adjusting the proof and adding more sugar
  • 1950s-60s - Suze continues to sponsor the Tour de France
  • 1965 - Pernod purchases the distillery and brand
  • 2012 - Suze is first imported into the United States of America

Key Cocktails:

Suze is great on its own, but works well in the White Negroni, invented in 2001 by Wayne Collins:

White Negroni:

  • 1 oz. Suze
  • 1 oz. Plymouth Gin
  • 1 oz. Lillet Blanc

Pour over ice and stir. Garnish with a citrus peel.


YouTube Video: The Story of Suze

YouTube Video: Controversy Over The Origin of Suze (in French)

Spirits Hunter article based upon the French Origin Video

French Wikipedia Article on Suze

Swiss Article on the Origin of Suze

French Wikipedia Article on Picotin

Diffords Guide Listing for Suze

Contact Information:

Official show website is: www.liquorandliqueurconnoisseur.com

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Twitter: @LLConnoisseur

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About the Podcast

Liquor and Liqueur Connoisseur
Podcast dedicated to drinking, discussing, and discovering the world of distilled spirits.
Liquor and Liqueur Connoisseur is a podcast for anyone that enjoys distilled spirits!

Built on the premise of drinking, discussing, and discovering the world of distilled spirits, each episode features consistent tastings and much more. The featured spirit's backstory is covered, including history of production, marketing, availability, notable events for the spirit, as well as personal stories on enjoyment.

This podcast features new episodes at least weekly, and is the work of host Matt Birchard, who created the podcast as a way to keep a new year's resolution to himself - which was to drink more!

So enjoy each episode whenever you have time, but it's recommended you enjoy a liquor or liqueur during the show!

About your host

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Matthew Birchard

I'm a fan of distilled spirits, and marketer by trade. Native of Portland, Oregon, USA.