Episode 42

Published on:

5th Feb 2021

Episode 42: St-Germain Elderflower Liqueur

Episode 42 features St-Germain Elderflower Liqueur, an exquisite and popular spirit known as "Bartender's Ketchup.". Bottled at 750mL and 20% ABV, or 40 proof, it retails for about $35.

Enjoy this episode with any cocktail with some St-Germain added!

St-Germain's official website: https://www.stgermain.fr/

Brief Historical Timeline:

  • 2006 - Robert Cooper founds The Cooper Spirits Co.
  • 2007 - St-Germain is introduced and wins "Best of Show" at the San Francisco World Spirits Competition
  • 2010 - Robert Cooper wins Distiller of the Year from Wine Enthusiast
  • 2013 - St-Germain is sold to Bacardi
  • 2016 - St-Germain's founder Robert Cooper dies suddenly at age 39

Key Cocktails:

The St-Germain Cocktail or St-Germain Spritz is simple to make, and the brand sells a carafe made for mixing up a batch to share.

The St-Germain Cocktail:

  • 1.5 oz. St-Germain Elderflower Liqueur
  • 2 oz. Brut Champagne or Dry Sparkling White Wine
  • 2.0 oz. Sparkling Water
  • Lemon twist for garnish

Combine all the ingredients over ice in a collins glass, stir gently and serve with a lemon twist.


The Cooper Spirits Co.

Wall Street Journal Article on the Cooper family

The Spirits Business interview with Robert Cooper

The Spirits Business Coverage of Bacardi Buying St-Germain

Sandstrom Partners Portfolio on St-Germain Design

CommArts Reference on St-Germain Brand Work

Drinking Straight Up Article on St-Germain

YouTube of Distiller of the Year Award 2010

YouTube Interview with Robert Cooper on Selling to Bacardi

NY Times Remembrance of Robert Cooper

National Post Remembrance of Robert Cooper

Contact Information:

Official show website is: www.liquorandliqueurconnoisseur.com

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About the Podcast

Liquor and Liqueur Connoisseur
Podcast dedicated to drinking, discussing, and discovering the world of distilled spirits.
Liquor and Liqueur Connoisseur is a podcast for anyone that enjoys distilled spirits!

Built on the premise of drinking, discussing, and discovering the world of distilled spirits, each episode features consistent tastings and much more. The featured spirit's backstory is covered, including history of production, marketing, availability, notable events for the spirit, as well as personal stories on enjoyment.

This podcast features new episodes at least weekly, and is the work of host Matt Birchard, who created the podcast as a way to keep a new year's resolution to himself - which was to drink more!

So enjoy each episode whenever you have time, but it's recommended you enjoy a liquor or liqueur during the show!

About your host

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Matthew Birchard

I'm a fan of distilled spirits, and marketer by trade. Native of Portland, Oregon, USA.