Episode 14

Published on:

10th Jul 2020

Episode 14: Aperol

Episode 14 features Aperol. An Italian bittersweet liqueur that's a very light 11% alcohol by volume, 22 proof. It's very successful in part due to strong advertising.

Enjoy this episode with an Aperol Spritz!

Aperol's official website: https://www.aperol.com/

Brief Historical Timeline:

  • 1912 - Silvio and Luigi Barbieri inherit a liqueur company from their father
  • 1919 - Aperol is launched
  • 1960s - Aperol launches the "Ah, Aperol!" TV campaign
  • 2003 - Acquired by Gruppo Campari
  • 2006 - First imported into the USA
  • 2011 - New bottle design
  • 2019 - Aperol Spritz is the 9th best selling cocktail worldwide

Key Cocktail:

Aperol, perhaps more than any other liqueur is known for a single cocktail, the Aperol Spritz.

The cocktail was invented in the 1950s. Make it by filling a wine glass with ice, then pour in the following:

3oz. Prosecco

2oz. Aperol

1oz. soda water

Gently stir, garnish with an orange wheel or wedge.


Ah, Aperol! TV commercial from 1965

Wikipedia article on Aperol

Gruppo Campari Aperol Product Background

Town & Country article on Aperol Spritz

Gruppo Campari Net Sales by Brand

Contact Information:

Official show website is: www.liquorandliqueurconnoisseur.com

Facebook: https://www.facebook.com/liquorandliqueurconnoisseur

Instagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/

Twitter: @LLConnoisseur

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About the Podcast

Liquor and Liqueur Connoisseur
Podcast dedicated to drinking, discussing, and discovering the world of distilled spirits.
Liquor and Liqueur Connoisseur is a podcast for anyone that enjoys distilled spirits!

Built on the premise of drinking, discussing, and discovering the world of distilled spirits, each episode features consistent tastings and much more. The featured spirit's backstory is covered, including history of production, marketing, availability, notable events for the spirit, as well as personal stories on enjoyment.

This podcast features new episodes at least weekly, and is the work of host Matt Birchard, who created the podcast as a way to keep a new year's resolution to himself - which was to drink more!

So enjoy each episode whenever you have time, but it's recommended you enjoy a liquor or liqueur during the show!

About your host

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Matthew Birchard

I'm a fan of distilled spirits, and marketer by trade. Native of Portland, Oregon, USA.