Episode 120

Published on:

5th Apr 2024

Episode 120: Everclear

Episode 120 features Everclear Grain Alcohol. Bottled in 750ml at 95% ABV, or 190 proof and it retails for about $21.

Enjoy this episode with something you've made with Everclear.

Everclear's official website: https://diywitheverclear.com/

Brief Historical Timeline:

  • 1922 - Everclear is mentioned in various issues of the Druggists Circular as a product of American Distilling Company.
  • 1936 - Article lists Everclear alongside whiskey, gin and rum.
  • 1950 - Everclear is registered as a trademark.
  • 1981 - American Distilling Company sells the Everclear brand to David Sherman Corporation.
  • 2006 - David Sherman Corporation rebrands as Luxco.
  • 2015 - First marketing campaign for Everclear, the "Make It Your Own" is launched.
  • 2018 - New packaging, labeling is introduced.
  • 2021 - Luxco is purchased by MGP Ingredients.

Key Cocktails:

Everclear is described as a blank canvas, a clean slate and open invitation to make it your own. Everclear will add more "Punch to your Punch." Ample recipes are featured on the brand's website.


Luxco Website

Vinepair Article on Everclear History

Vinepair List on Everclear

The Druggists Circular

Punch Article on Rebrand

Press Release on Updated Packaging

Wikipedia Article on Everclear

MGP Purchase of Luxco

Art Alexakis Quote on Everclear as his Band Name

Contact Information:

Official show website is: www.liquorandliqueurconnoisseur.com

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About the Podcast

Liquor and Liqueur Connoisseur
Podcast dedicated to drinking, discussing, and discovering the world of distilled spirits.
Liquor and Liqueur Connoisseur is a podcast for anyone that enjoys distilled spirits!

Built on the premise of drinking, discussing, and discovering the world of distilled spirits, each episode features consistent tastings and much more. The featured spirit's backstory is covered, including history of production, marketing, availability, notable events for the spirit, as well as personal stories on enjoyment.

This podcast features new episodes at least weekly, and is the work of host Matt Birchard, who created the podcast as a way to keep a new year's resolution to himself - which was to drink more!

So enjoy each episode whenever you have time, but it's recommended you enjoy a liquor or liqueur during the show!

About your host

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Matthew Birchard

I'm a fan of distilled spirits, and marketer by trade. Native of Portland, Oregon, USA.